Just over a year ago, when Tom Ashby of Ontario opened his own business, Comfort Diner in Irondequoit, at a location perhaps best remembered as the former Nancy’s Diner, he envisioned a place with affordable prices, so customers could come in more often.
He seems to have achieved his goal.
“We’re slammed on weekends,” he admits.
The little diner, with just a handful of booths along one wall, counter service and a couple of tables, has become so popular that Ashby is already looking to expand.
“I just have to have a larger space, both for seating and for the kitchen,” Ashby said.
All of the food served at the dinner, most of which he cooks himself, is prepared to order, and “efficiency” is his watchword.
He’s also known for always making time to come out from the kitchen and talking to customers.